Catalog Marketing – Choosing the Right Colors

We believe choosing the right colors for your brand can help sell more merchandise. That’s why most calalogs are printed in color, not black & white. Hopefully you’re choosing colors with end-users in mind.

We found an informative article that goes into depth on color and marketing by Gregory Ciotti, The Psychology of Color in Marketing and Branding. He talks about color misconceptions, and how there are “practical ways to make decisions about color”. This article goes into detail about branding, color coordination and conversions, trends, color naming, and finally finding your own palette. Maybe the colors you’ve been accustom to using on your website, packaging, and catalogs are designer’s preferences and have no grounding in a marketing strategy. The graphic below shows many familiar brands and their color choices.


Credit: The Logo Company

Businesses in the graphic above using green are a great example of ones that what to portray a peaceful and healthy marketing message, while those using red tend to what to stand out.

Check out KISSmetrics infographic below on how colors affect purchases. This is an excellent example of the selling persuasion of color for consumers. Both graphics convey similar messages.

Credit: KISSmetrics

Think more constructively on why you select the colors you’re using when trying to attract more customers to your brand. Pick your colors wisely and watch your conversion rates grow.

About the Author: Rob Nowak

Strategest and Project Manager in a wide variety of business processes. Particularly interested in developing customer relationships, new technology research and deployment as welll as managing small to large projects to strengthen our position as a market leader and help catalogers adopt technology to grow their business.