How to Improve Upon Generic Cooperative Database Response Rates A big issue with catalogs is the need to expand their profitable prospecting universes by improving upon the pure vanilla models served up by the cooperative databases. Here are some proven tactics...
How to Develop Your 2019 Holiday Marketing Strategy to Boost Sales
Quick & Effective Holiday Marketing Strategies for Small Businesses The holidays are officially here marking the busiest time of the year for retailers and businesses. The good news is, there's still time to capitalize and maximize your sales this season. With a...
How to Create a Live Video Strategy for Social Media Marketing
Why Live Video Is Important in 2020 Implementing a live video strategy is a must-have for marketers who want to stand out, get noticed, and engage their audience. According to Livestream, 80% of audiences would prefer to watch a live video than read a blog, and 82%...
What Is Influencer Marketing And How Can It Help Your Business in 2020
Have you ever bought something because someone famous—maybe a celebrity—convinced you the product was a good one? Well, you're not alone, because lots of other people have done the same thing. Buying things because someone persuasive (famous or not so famous)...
8 Steps to Create an Amazing Catalog for the Holidays
How to Create a Winning Holiday Catalog Holiday sales can account for more than 30% of annual sales for many businesses. Whether your target audience celebrates the twelve days of Christmas, the eight days of Hanukkah, or the seven days of Kwanzaa, it's up to you to...