Google Like A Pro!

We put together a handout that really can help you use Google Like A Pro! We all use Google search in both our personal and professional life, but rarely do we really take the time to understand how Google searches through 130 trillion pages to return the results we’re looking for. By using our handout you’ll become better at searching Google on your first attempt.

Most of use are used to typing in keywords we’re looking for, however as voice search increases with devices like Amazon’s Echo and Google Home we need to start thinking about how this will evolve the way consumers search for products and services they are interested in. Many are predicting that 50% of all searches in 2020 will be voice. If this is true, you’ll need to thinking about how this might impact your business. We believe strategies for voice search need to be something you should start thinking about sooner, rather than later. Already with the Amazon Echo consumers can buy products with merely talking to a device. You might think it won’t work for the products you sell. For a minute, let’s think about an apparel company. If your Amazon Echo or Google Home was configured to an Internet compatible television and you could ask to see all red dresses from a certain company, then tell your device to buy that dress I wonder if traditional ways of searching (using a keyboard and mouse) might be a thing of the past?