More Proof that the Catalog Is Still King

Since the dawn of the Internet, there’s been a lingering threat that the digital world will render direct mail obsolete. Although we’re savvy to the fact that catalog marketing is thriving, its ongoing strengths and successes aren’t always promoted to their fullest potential compared to its digital counterparts. 

 

That’s why it’s exciting to come across new research that highlights the undeniable benefits of print. The recent Forbes article, Why Direct Mail Marketing Is Far from Dead, does just that.

“For marketers and business owners, one of the biggest urban legends is: Direct mail is dead. It was killed by the internet,” says the article’s author, Director of Digital Marketing at ProspectsPLUS! Steven Pulcinella. “However, it’s not just alive and well, but in fact, direct mail could be considered superior to other marketing channels based on recent statistics and studies.”

Exactly what are these statistics and studies? The article goes on to list some impressive points to support Pulcinella’s claim that direct mail is thriving.

 

Most impressively, of course, is the fact that it’s the best marketing channel for a direct response — 10 to 30 times higher than digital! The article also adds that it’s perceived as authentic and valuable, creates a heightened desire to purchase, and millennials’ love it.

 

All in all, it’s a hard marketing medium to beat — as long as you’re using it smartly.

 

An established printer like The Dingley Press can help you fine-tune your mailing list and leverage the most beneficial technologies for your audience. With offerings like digital catalogs, apps, Augmented Reality, and more, it’s easy to transition between a thriving print catalog and the digital world. Once you start seeing the tangible benefits of a successful catalog marketing campaign, you’ll have no doubt: Direct mail is thriving, even in the age of the Internet!

About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.