Print is far from dead — it's growing and changing with the times. Customers love and welcome print catalogs as much as ever, and new technologies make them an even more efficient way to reach interested buyers.
Big news: The Dingley Press is no longer part of The Sheridan Group. But the new owner, Christopher A. Pierce, is no stranger to catalog printing — or to Dingley. Read more about what the purchase means for you.
Following the success of its 2013 promotions, the U.S. Postal Service has released a list of proposed promotions for 2014. Many of them involve mobile technology used with printed catalogs. Is your business ready to take advantage of upcoming postal discounts.
Is spending money on prospecting a gamble? After all it's easier to keep sending to customers who have already purchased, right? Learn why investing in prospecting for new customers is essential to keeping your business healthy.