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This newsletter is brought to you by: Jim Gibbs  jim.gibbs@dingley.com
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In This Issue:
 
 5 Tips to Deliver Outstanding Catalog Cover Results
 
 Key Strategies to Prevent Lapsed Customers
 
 USPS: Thriving in the Era of Digital Change
 
 The Implications of Google's New SERP Layout
 

WORKING SMARTER
5 Tips to Deliver Outstanding Catalog Cover Results

Are you boldly grabbing the attention of your catalog customers? While much time is spent on what's inside your catalog, what is presented on the outside is of equal, and sometimes even greater, importance. Your catalog cover has a one-time opportunity ...
 
DID YOU KNOW
Key Strategies to Prevent Lapsed Customers

At one time or another you may have experienced a lapsed customer. It happens. When it does occur, we are left to ask, what caused this? Better yet, how can we prevent a lapsed customer in the first place? This break in engagement can add pressure ...
POSTAL AFFAIRS
USPS: Thriving in the Era of Digital Change
Earlier this year, the USPS led the annual National Postal Forum. This four day event focused on increasing ...

ASK AN EXPERT
The Implications of Google's New SERP Layout

Recently, Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. The new layout features up to four ads ...