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This newsletter is brought to you by: Jim Gibbs  jim.gibbs@dingley.com
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"Far and away the best prize that life offers is the chance to work hard at work worth doing."
~Theodore Roosevelt
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WORKING SMARTER
6 Ways to Boost Your Referral Program Through Direct Mail

Obtaining new customers by way of referrals from current customers is a compelling way to make new sales. Current customers already love and trust  your  business. When potential customers seek out an endorsement from a friend...
 
DID YOU KNOW
Stand out! What Makes Your Catalog Mailing Successful?

Direct mail is an effective way for your company to stand out. With mail order exceeding two trillion in sales,
POSTAL AFFAIRS
2016: The Year of Performance Improvement
The USPS implemented a marked number of changes in 2015. With 2016 underway the USPS will continue with several improvement strategies throughout the year. In fact, the USPS announced their dedication to improving past performance for a more probable future.

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Assigning a Value to Your #1 Asset...The House File