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This newsletter is brought to you by: Jim Gibbs jim.gibbs@dingley.com
2017
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QUOTE OF NOTE
"Don't tell me where your priorities are. Show me where you spend your money and I'll tell you what they are."
James W. Frick
119 Lisbon Street
Lisbon, ME 04250
www.Dingley.com


In This Issue:
 
 Choosing the Right Finish
 
 Annual National Catalog Forum & Second Quarter Fiscal Results
 
 When a Slim-Jim Makes Marketing Sense
 
 Discovering True Customer Loyalty
 
 Current Outlook for Digital Catalogs by Lett Direct
DID YOU KNOW
Choosing the Right Finish

First impressions are key to securing the business of a long term, loyal customer. Part of this first impression is not only the type of catalog and the quality of the images, but also the finish of the paper. Therefore, part of your catalog marketing strategy should include varying your paper finish. Read more... 
POSTAL AFFAIRS
Annual National Catalog Forum & Second Quarter Fiscal Year Results with the USPS
 
Megan J. Brennan, Postmaster General and CEO, recently attended the 10th Annual National Catalog Forum in May to discuss her objectives moving forward with the USPS and the catalog industry. Read more ...
 

WORKING SMARTER
When a Slim-Jim Makes Marketing Sense
 
If your catalog marketing strategy has mainly focused on traditional sized catalogs, why not explore an alternative catalog size to supplement your catalog mailings? Read More ...
MORE NEWS
Discovering True Customer Loyalty
 
When you hear the term "customer loyalty," do you immediately think of your dedication to your customers, or their dedication to you? Read More ...

ASK AN EXPERT
Current Outlook for Digital Catalogs by Lett Direct

Companies use print catalogs effectively to engage the customer with multi-channel marketing. When customers and prospects receive a catalog in the mail, they most often go online to place the order. So, the catalog is driving a large volume of traffic to the web. Read more ...
  

The Dingley Press, 119 Lisbon Street, Lisbon, ME 04250
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