For that hard-to-buy-for family member, Neiman Marcus’s Make the Moment Holiday Catalog offers everything from a $3.2 million Cartier tiara to an exclusive basketball experience with NBA legend Scottie Pippen. But it’s not just the gifts inside the catalog that make...
RetailDive: Shoppers who use AR less likely to return purchases
With the much-anticipated launch of new Augmented Reality (AR) features on its platform, the social media network Snapchat started researching AR’s effect on consumers’ buying habits. According to RetailDive, Snapchat released a report in April indicating that 92% of...
Are you Ready to Live in the Metaverse?
Forbes recently announced the top marketing trends of 2022, and you can guess what landed at #1. The Metaverse. The article mentions Facebook’s official name change to “Meta”, referring to the Metaverse, as proof that the trend is growing. According to the article,...
14 Reasons Why Your Next Catalog Should Incorporate Augmented Reality
Augmented Reality (AR) is the most accessible and fastest-evolving technology available to consumers, and its popularity is growing at an alarming rate. According to a report by Statista, projections for 2023 value AR at more than $18 billion U.S. dollars. And while...
Catalogs Go! … Pokemon Go!
Catalogs Go! … Pokemon Go! Pokémon is making a comeback. The Nintendo-owned franchise, which began in the late 1990s, is taking America by storm, but this time it’s using augmented reality (AR). For the past few years Dingley has helped catalogers put AR in their...
2015 Postal Promotions – Emerging Technology Promotion – Update!!
We received word late last week that the post office is expecting the remainder of the postal promotions will move forward. There is one change that we know of to the Emerging Technology promotion. The starting and ending dates changed from May 1st - October 31st, to...