catalog engagement
Key Strategies to Prevent Lapsed Customers

Key Strategies to Prevent Lapsed Customers

At one time or another you may have experienced a lapsed customer. It happens. When it does occur, we are left to ask, what caused this? Better yet, how can we prevent a lapsed customer in the first place? This break in engagement can add pressure to regain a...

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Fridays Catalog Tip of the Week – Follow Up after the Sale

Fridays Catalog Tip of the Week – Follow Up after the Sale

We all want loyal customers, but we are loyal to them? Do most catalogers really engage customers like we should? Recently, I rented a car and 24 hours later the rental company called me to see if I was satisfied with the customer service at their front desk, and...

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