catalog marketing
Storytelling in Catalog Marketing

Storytelling in Catalog Marketing

By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your brand and increases the chances that a potential buyer will relate to your...

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Catalog Content Strategy Tips to Expand Your Business

Catalog Content Strategy Tips to Expand Your Business

Content marketing is a powerful way to support and expand your catalog business. Creating engaging and relevant content lets you bridge the gap between online and offline marketing. The right content will motivate your audience to explore your catalogs. Let's look at...

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Shifting Marketing Strategies During the COVID-19 Pandemic

Shifting Marketing Strategies During the COVID-19 Pandemic

Safer-at-home orders and the closure of non-essential businesses as a result of the rapid spread of COVID-19 have pushed consumers home during this time. Although this presents a challenge, it is not all doom and gloom. HubSpot reports that sales email engagement is...

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