By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your brand and increases the chances that a potential buyer will relate to your...
7 Savvy Digital Marketing Tools for a Competitive Edge
Sharpening Your Arsenal of Digital Marketing Tools We can agree there are a ton of brands vying...
Catalog Content Strategy Tips to Expand Your Business
Content marketing is a powerful way to support and expand your catalog business. Creating engaging and relevant content lets you bridge the gap between online and offline marketing. The right content will motivate your audience to explore your catalogs. Let's look at...
How to Optimize Your Print Marketing Strategy to Attract More Qualified Leads
Lead generation will always be of the utmost importance whether marketing to consumers or other businesses. Maintaining strong sales numbers and increasing revenue requires attracting the most qualified leads. If you are struggling with conversion rates, you need to...
Shifting Marketing Strategies During the COVID-19 Pandemic
Safer-at-home orders and the closure of non-essential businesses as a result of the rapid spread of COVID-19 have pushed consumers home during this time. Although this presents a challenge, it is not all doom and gloom. HubSpot reports that sales email engagement is...
Social Media and Catalog Marketing: 5 Reasons They’re Better Together
Why Social Media Marketing is Important for Your Catalog Business At the timing of publishing this article, there's a lot going on in the world today resulting in mandatory stay-at-home and in-shelter orders. This is also a time where consumers and businesses alike...