This is an important message from Hamilton Davison, President and Executive Director of the ACMA about the Online Sales Simplification Act (OSSA). Industry action and support are needed in order to move this process forward. ------------------- Dear Catalog and...
Retailers Leaving Amazon
Many retailers have been dumping Amazon. Birkenstock has announced they are leaving Amazon for “unacceptable business practices”. They have found that Amazon commingles inventory so ‘knock-off’ product are mixed with authentic product. This certainly isn’t fair to...
Google Paid Ads have Changed
Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. Lett Direct Search Engine Optimization (SEO) expert Geoff Hineman provides catalogers insight into how these changes impact...
The Implications of Google’s New SERP Layout
by Geoff Hineman Recently, Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. The new layout features up to four ads at the top of the page (above the organic results) and more...
Stand out! What Makes Your Catalog Mailing Successful?
Direct mail is an effective way for your company to stand out. With mail order exceeding two trillion in sales, it is vital for your catalog to engage customers and prospective customers without throwing your marketing budget away. Customers are inundated with...
Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient
Someone once told me that there is only one true currency in this world and that is love. Everything else is simply a byproduct. For example, if you are making money, it’s likely because someone loves your brand. With Valentine’s Day upon us, I figured what better...