Catalogers

Retailers Leaving Amazon

Many retailers have been dumping Amazon. Birkenstock has announced they are leaving Amazon for “unacceptable business practices”. They have found that Amazon commingles inventory so ‘knock-off’ product are mixed with…

Google Paid Ads have Changed

Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. Lett Direct Search Engine…

Are You Losing Customers?

As direct mail marketers we don’t always think of customer service in the conventional retail store clerk sense. In fact, for catalogers customer service is much more subjective of a topic….

Online Advertising Fraud

In May, we published a blog article on Display Ads. We outlined how these ads can complement your printed catalog for attracting new prospects. Although this approach can be successful,…