Catalogers
Retailers Leaving Amazon

Retailers Leaving Amazon

Many retailers have been dumping Amazon. Birkenstock has announced they are leaving Amazon for “unacceptable business practices”. They have found that Amazon commingles inventory so ‘knock-off’ product are mixed with authentic product. This certainly isn’t fair to...

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Google Paid Ads have Changed

Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. Lett Direct Search Engine Optimization (SEO) expert Geoff Hineman provides catalogers insight into how these changes impact...

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The Implications of Google’s New SERP Layout

The Implications of Google’s New SERP Layout

by Geoff Hineman Recently, Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. The new layout features up to four ads at the top of the page (above the organic results) and more...

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Stand out! What Makes Your Catalog Mailing Successful?

Direct mail is an effective way for your company to stand out. With mail order exceeding two trillion in sales, it is vital for your catalog to engage customers and prospective customers without throwing your marketing budget away. Customers are inundated with...

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Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient

Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient

Someone once told me that there is only one true currency in this world and that is love.  Everything else is simply a byproduct. For example, if you are making money, it’s likely because someone loves your brand. With Valentine’s Day upon us, I figured what better...

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