Copywriting
How to Write Powerful Product Descriptions

How to Write Powerful Product Descriptions

You’ve written your headline using the 5 steps outlined in our previous blog post, and now you’re ready to write your product description – get excited! Product descriptions are a great place to show off your creativity and copywriting prowess. READ: How to Write a...

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How to Write a Catchy Headline in 5 Easy Steps

How to Write a Catchy Headline in 5 Easy Steps

Headlines are often the first things your customers read when they open a catalog or enter your online shop. An effective headline can be so powerful it can lead to a purchase. It can also be incredibly challenging to write. If writer’s block is preventing you from...

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The ABCs of Conversion: Always Be Closing

by Geoff Hineman My very first job after graduating college with my Master’s Degree was selling vacuum cleaners. Sounds cliché, doesn’t it? At the time, I took what was available while looking for something a little more lucrative. What I didn’t realize at the time,...

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