Data
Don’t Fear the Data

Don’t Fear the Data

With so many channels and such varied ways of customer communication and content distribution, Big Data is just as scary as ever. But it shouldn’t be. It’s time to stop seeing data as scary, and realize it’s just a function of quantity: Marketers have always analyzed...

read more

Clean Your Data for the New Year

Lists are the lifeblood of catalogers. The lists you carefully build enable you to efficiently reach customers and prospects, improve customer satisfaction, and increase sales. To ensure you begin a successful 2016, follow these practices to achieve a clean,...

read more