If you have a QR Code in your catalog, it’s possible that you could become a target of patent trolls! The costs of defending your company can mount quickly to the hundreds of thousands of dollars. Don’t become another victim of patent troll tactics … Dingley will help...
Tell Me Something Good, Part I The Importance of Storytelling in Catalog Marketing
After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman Have you ever sat back and wondered, what is the first story ever to be told? For thousands of years—thousands of years!!—humans have been telling...
3 Catalog Marketing Tips to Help You Break through the Noise of Your Competition
A recent study put out by MarketingProfs explains that “76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.” It’s no wonder this is the case when “Direct mail is over seven times more...
The Energy and Flow of Digital to Print
Get to know your audience in the digital realm: Here’s a thought: content makes content and good content makes sales. There is so much content out there that it’s difficult to know what to publish and what not to. How do you determine what it is that your audience...
Ready to Spring Clean? 4 Easy Steps to Clean Up Your Mail List
Last weekend, my family and I were number 34 at the animal shelter to pick out a new puppy. The line was about 100 feet long. It was a bit brisk with the sun moving in and out of clouds. You know it has been a long winter when the sun comes out and a line of sixty...
What Is a Digital Wallet?
“A digital wallet refers to an electronic [typically: mobile] device that allows an individual to make electronic commerce transactions” according to Wikipedia. There are three popular models for mobile payments: Direct Mobile Billing Direct mobile billing does not...