We believe that the United States Postal Service (USPS) did something pretty awesome this year. They increased the piece rate weight limit from 3.3 to 4.0 ounces, effect January 22nd. This allows you to mail more pages with no impact on your mailing costs! Lett...
Becoming a Postal Pro
The USPS has recently launched a new website called PostalPro. This website is user-friendly, simple to navigate, and it’s mobile optimized! The RIBBS website that you’re probably already familiar with will soon be transitioning to PostalPro. This new website will...
Catalog Buyers and Super Bowl Fans
Super Bowl LI is next month, and parties are being planned right now to celebrate the big event. I have come up with 5 types of people that will always be present for these parties. The foodie, this person stands around the food and is wolfing it down like it’s their...
Catalog Prospecting in 2017
There are many ways to prospect and build your catalog house file in the new year. Dingley believes that both print and technology are key complimenting components to help grow your business. Let’s explore this together in greater detail. Your catalog is one of the...
Spending Clout in the Household!
We found an interesting article from She-conomy we’re sharing in this week’s blog post. It’s loaded with interesting statistics on women and buying behavior. If you’re catalog isn’t marketing to women buyers, even if you sell stuff that is typically for men, you...
Cooperative Databases – Who, What, Where, When, Why?
Who uses co-op models? Everyone should be using co-op’s. Transactional data can be very powerful for profitable prospect names. What is a co-op? Companies and organizations contribute prospect names along with their transactional histories to create a large pool of...