Direct Mail Marketing

Getting Scrappy

We all can learn from fresh perspectives.  Recently, my teenaged daughter attended a convention with her school where she competed scholastically and artistically with students from all over the country. …

How Often Is Too Often?

For marketers, it’s the million-dollar question: How often is too often to reach out to clients and prospects? Finding the balance between being endearing and overbearing is tricky: Too few…

Catalog Marketing: 2017

Soon the rush of the holiday season will be coming to a close, and with this, a new year with fresh opportunities awaits. Looking ahead also means looking back and…