As the festive season approaches, holiday catalogs have once again burst onto the scene, offering a plethora of tempting treats and must-have items that promise to elevate our celebrations to new heights. In 2023, the most popular items are a delightful mix of...
Crafting the Perfect Holiday Catalog: What to Include for Your Company this Year
The holiday season is a magical time for businesses to connect with their customers and boost sales. A well-designed holiday catalog can be a powerful marketing tool to showcase your products or services and entice shoppers. To help you create an enticing catalog for...
Neiman Marcus Debuts Holiday 2022 Campaign: Make the Moment
For that hard-to-buy-for family member, Neiman Marcus’s Make the Moment Holiday Catalog offers everything from a $3.2 million Cartier tiara to an exclusive basketball experience with NBA legend Scottie Pippen. But it’s not just the gifts inside the catalog that make...
5 Social Media Content Ideas for the Holidays
With the upcoming holiday season promising to be bigger than ever, you’re likely planning a big product push in your catalog and on your website, along with some holiday sales promotions and themed events. To support those efforts, it’s important to build a robust...
Cyber Monday – Marketing Ideas for Catalogers
One of the biggest revenue windfalls for many catalogers is during the holiday season. Honing in on your marketing strategy for the 2018 holiday season can be essential to a successful year. We recently ran across and interesting article from eCommerce Platforms we...
Outlook for the Holiday Season
by Stephen Lett This could be a difficult holiday season. It could be a rough ride, especially for hard goods (non-apparel) catalogers, i.e., gift catalogs. With all the unknown variables from the National Election, European Union and Amazon, we need to be proactive...