lett direct

Postcards VS Catalogs

Both postcards and catalog play a fundamental role in direct mail marketing. But is one better than the other? In order to make a decision on this you must look…

Outlook for the Holiday Season

by Stephen Lett This could be a difficult holiday season. It could be a rough ride, especially for hard goods (non-apparel) catalogers, i.e., gift catalogs. With all the unknown variables…

Google Paid Ads have Changed

Google changed the way it presents paid ads on the search engine results pages (SERPs) by eliminating text ads on the right side of the page. Lett Direct Search Engine…