To succeed in sales and marketing, it’s important to know your audience. Specifically, it’s important to know your audience and tailor your messaging appropriately. One way to understand your audience is to consider the way people of different ages consume, think...
Why Catalogs Are Here to Stay
Several months back, The Atlantic published a story on the success of Restoration Hardware’s Source Books – extravagant catalogs that serve as both selling tools and coffee table books. You can read the entire story here, but we’re going to summarize some of the key...
Influencer Marketing: What Works and What Doesn’t
You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to millions of online followers) who are perceived as...
Marketing to The Largest Living Generation: Reaching Millennials
As the largest living generation, born 1981-1996, Generation Y or “Millennials,” are the demographic every brand wants to attract. But charming this generation is no small task. Millennials have short attention spans and aren’t as likely to respond to traditional...
CNBC Story on Millennials and Catalogs – with Dingley Highlights
The title of the CNBC story is Millennials are more interested in catalogs than your grandmother is. Dingley is one of several featured companies and our own vice president of sales, Jim Gibbs, is in the spotlight again. They even mention Dingley's growth and current...
Direct Mail – Marketing to Millennials
What’s a millennial? These are young people also known as Generation Y or Generation Me. They are born in the early 1980’s to about 2000. These folks expect a tailored user-experience with your brand. Marketing to millennials can be challenging, but not impossible. In...