Mobile Strategy

How Often Is Too Often?

For marketers, it’s the million-dollar question: How often is too often to reach out to clients and prospects? Finding the balance between being endearing and overbearing is tricky: Too few…

Do You Love Your App?

Did you know a whopping 89% of consumer media time is spent on mobile apps? If you don’t have a mobile app for your catalog, you’re missing a lot of…

Mobile Is Your Friend

Father and son on the bus

You probably already know that optimizing your website for SEO is practically a requirement for any business who wants to build an online presence. It’s essential to allow customers to…

What Is a Digital Wallet?

“A digital wallet refers to an electronic [typically: mobile] device that allows an individual to make electronic commerce transactions” according to Wikipedia. There are three popular models for mobile payments:…