Content marketing is a powerful way to support and expand your catalog business. Creating engaging and relevant content lets you bridge the gap between online and offline marketing. The right content will motivate your audience to explore your catalogs. Let's look at...
Shifting Marketing Strategies During the COVID-19 Pandemic
Safer-at-home orders and the closure of non-essential businesses as a result of the rapid spread of COVID-19 have pushed consumers home during this time. Although this presents a challenge, it is not all doom and gloom. HubSpot reports that sales email engagement is...
Social Media and Catalog Marketing: 5 Reasons They’re Better Together
Why Social Media Marketing is Important for Your Catalog Business At the timing of publishing this article, there's a lot going on in the world today resulting in mandatory stay-at-home and in-shelter orders. This is also a time where consumers and businesses alike...
How to Develop Your 2019 Holiday Marketing Strategy to Boost Sales
Quick & Effective Holiday Marketing Strategies for Small Businesses The holidays are officially here marking the busiest time of the year for retailers and businesses. The good news is, there's still time to capitalize and maximize your sales this season. With a...
The Symbiotic Relationship of Email & Print
Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which communication channel is worth the most investment? Maybe the Millennial generation have...
The Marketing Buzzword that Will Kill Your Reach Among Millennials
Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at. Hence born, the authenticity campaign. But as Ad Age points out, "What's authentic about...