While we’d all love to spend a week in a sunny, faraway locale, for most professionals, spring break is a thing of the past. However, there’s one person on your marketing team you may actually need to send on an exotic vacation: Your photographer. Selling a lifestyle...
Is a Magalog Right For You?
If you are wondering what a magalog is or if it’s right for your business then you’ve come to the right place. It’s simple: a magalog is a combination of both magazine and catalog. The idea is to engage your prospect in a magazine format while at the same time...
Eight Reasons Why Print Still Plays A Vital Role in Marketing Strategy
The world has changed drastically over the past few decades. Technology is evolving at an exponential rate and retailers must make decisions on how to best keep up with new trends. As a result, many retailers have decided that it is time to discontinue their...
How The Digital Transformation From Text to Image Can Help Your Catalog
It’s been an interesting evolution from text to image in social media. Less than five years ago Facebook was all about status updates. Now, scrolling through news feed is pretty much scrolling through streams of images. There are apps for creating your own photos,...
How to Use Your Brand’s Personality to Create Visual Experiences for Your Audience
When you think about the fact that there are over 300 million images uploaded on to FaceBook each day, it’s easy to see the importance of imagery in today’s marketplace (for more statistics click here). This age of information is a visual age of information. With...
Four Tips: How To Take Better Photographs For Your Catalog and Website
Not too long ago I had a friend ask me how he could photograph his artwork so he could sell it. This topic is important because we all know that photos sell. Think, catalogs are usually about 80% images, right? So if you’re photos are not as good as they should be,...