retail marketing

Catalog Marketing: 2017

Soon the rush of the holiday season will be coming to a close, and with this, a new year with fresh opportunities awaits. Looking ahead also means looking back and…

Tip of the Week: Copywriting

When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice,…

Is a Magalog Right For You?

If you are wondering what a magalog is or if it’s right for your business then you’ve come to the right place.  It’s simple: a magalog is a combination of…