Since data-driven decisions now rule the marketing landscape, retailers are constantly seeking ways to make their strategies more measurable and effective. While online channels offer a wealth of analytics, print mail catalogs have emerged as a powerful tool to bridge...
Unwrapping Joy: The Hottest Holiday Catalog Items of 2023
As the festive season approaches, holiday catalogs have once again burst onto the scene, offering a plethora of tempting treats and must-have items that promise to elevate our celebrations to new heights. In 2023, the most popular items are a delightful mix of...
4 Key Takeaways from NRF 2023
In mid-January, retail experts and thought leaders from around the globe gathered in New York City at the National Retail Federation (NRF) 2023 conference. This annual event connects thousands of retail professionals from unique brands of all sizes, including Disney,...
Shoppers Set New Spending Records on Black Friday 2022
Even with a looming recession and rising inflation, online shoppers weren’t discouraged from purchasing gifts during Black Friday and Cyber Monday. According to Adobe Analytics, consumers spent a record $9.12 billion on Black Friday and $11.3 billion on Cyber Monday....
How Returns Influence a Buying Decision
The USPS recently published an article in their quarterly magazine on just that. According to the National Retail Federation, $761 billion in merchandise sold in 2021 (accounting for 16.6% of total retail sales in the U.S.) was returned. Returns first became popular...
A Simple & Easy Ask … Sign On to a Letter Supporting Workable Alternative to Marketplace Fairness Act (MFA)
This is an important message from Hamilton Davison, President and Executive Director of the ACMA about the Online Sales Simplification Act (OSSA). Industry action and support are needed in order to move this process forward. ------------------- Dear Catalog and...