In the ever-evolving landscape of digital marketing, the role of influencers has become increasingly prominent. While mega-celebrities with millions of followers continue to dominate the scene, there's a rising star in the influencer universe – the micro-influencer....
Even with a Looming Ban, Why Are Some Marketers Planning to Spend More on TikTok?
TikTok’s future existence in the United States is, well, uncertain. On March 16th, the Biden administration threatened a potential ban on the popular social media app. While TikTok’s fate will likely be determined by the courts, many marketers are wondering if it’s...
Instagram Removes the Homepage Shop Tab: What This Means for Your Business
From launching new features to fixing bugs, social media platforms frequently update their apps, but sometimes these updates are more noticeable than others. In January 2023, Meta announced they will remove the Shop tab from Instagram’s homepage navigation in...
The Right Fit: Designing Social Media Graphics That Work
Social media has become a part of daily life in our country. In fact, Statista reported approximately 223 million social media users in 2020. So, it’s no wonder that most businesses have jumped on the social media bandwagon with professional profiles - constantly...
5 Social Media Content Ideas for the Holidays
With the upcoming holiday season promising to be bigger than ever, you’re likely planning a big product push in your catalog and on your website, along with some holiday sales promotions and themed events. To support those efforts, it’s important to build a robust...
Developing a Hashtag #Strategy for your Brand
If your business has a social media presence, you’re probably already using hashtags. But are you using them correctly? If you use them strategically, hashtags can help you engage with your existing audience and attract new followers. A #hashtag is the pound sign,...