Artificial intelligence (AI) tools are a point of contention these days. Many marketers, especially copywriters and editors, fear AI technology will take away their human jobs. While these concerns are completely valid, many emerging AI tools are designed to...
4 In-Store Technology Trends
With people spending more time in brick-and-morter stores than anytime in the last three years, retailers are getting creative with captivating in-store shoppers. Buy Online, Pay In Store BOPIS, which is sometimes known as click and collect, seemed like a win-win...
Does Your Business Need a Vanity Phone Number?
With so much emphasis on Internet marketing these days, we don’t often think about something like a phone number as important. But there is evidence to suggest that vanity business phone numbers can increase brand recognition and credibility and ultimately lead to...
QR Codes are Back and Here to Stay
You’ve probably noticed that even as much of the world has gone back to “normal” over the last few months, there are still a few pandemic-era parts of everyday life that seem here to stay. One example? QR codes. Since the invention of the QR code in the late 90’s, the...
Catalogers – Google’s Search Results are Plummeting, Beginning Today!!!
If you haven’t heard about #Mobilegeddon you better brace yourself. Starting today (4/21/15) Google search results will now give priority ranking on search results to websites that are mobile friendly. Are your prospects going to be able to find you on their mobile...