The Dingley Press
Retailers Leaving Amazon

Retailers Leaving Amazon

Many retailers have been dumping Amazon. Birkenstock has announced they are leaving Amazon for “unacceptable business practices”. They have found that Amazon commingles inventory so ‘knock-off’ product are mixed with authentic product. This certainly isn’t fair to...

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Tip of the Week: Copywriting

Tip of the Week: Copywriting

When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice, and even in some B2C marketing spaces. There are situations when features might be more...

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