New White Paper! Thinking Across Generations
Cross-generational appeal is more important to your catalog program than you might realize. Even so, it is imperative to understand who the bulk of your audience is. By segmenting your customers, you can target them much more efficiently. When this happens your...
New White Paper!! Target Your Audience & Boost Performance
One of the greatest benefits of including a mail order catalog program in marketing strategy is the freedom it allows to target a specific group of customers. Research can help you narrow down a specific group of people who are most likely to purchase your brand By...
A Look at Print and Digital Waste
At Dingley, we are aware of the importance of contributing to a sustainable environment. Looking at the impact of paper and technology is one way to discover exactly what needs to be done in order to be more Environmentally friendly. We understand that both print...