This year's arrival of a global pandemic has wreaked havoc on businesses throughout the nation and the world, forcing them to deal with the unknown. Weathering the storm requires implementing best practices for business operations. Great operations managers play a...
Use these 5 Valentine’s Day Stats to Slay Your Marketing Strategy
Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to make a sale. Why? Because Valentine’s Day is the fourth largest spending...
Work Smarter, Not Harder with Evergreen Catalog Content
In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly developing and producing new content requires a lot of manpower and big budgets....
5 Ways to Track the Success of Your Catalog Campaign
Compared to print, social media has it made. Cookies makes tracking metrics such as return on investment (ROI), retention, leads and losses on the web incredibly easy. When every social and digital platform has their own built-in app analytics, conveniently broken...
The Marketing Buzzword that Will Kill Your Reach Among Millennials
Millennials have made it clear that they aren’t going to buy traditional marketing tactics. They prefer an experience to a product. They want to be spoken to, not talked at. Hence born, the authenticity campaign. But as Ad Age points out, "What's authentic about...
3 Lessons to Learn from 2017’s Biggest Marketing Fails
A new year calls for reflection. If you and your staff will evaluate your company’s successes, and mishaps, consider taking a close look at the marketing failures of the last year. There’s a lot to learn from campaigns that bomb and even the campaigns with the biggest...