Dingley Blog

Follow Our Blog via Email



Dedicated to serving catalogers!

The Dingley Press only produces catalogs. As a result, we are able to dedicate 100% of our resources to the printing and distribution of your catalog program. Our focus on the catalog industry has made us like no other printer and a trusted choice for hundreds of catalogers nationwide.
Save on Postage Costs with 2021 Postal Promotions

Save on Postage Costs with 2021 Postal Promotions

Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...

read more
How Covid-19 has Influenced Marketing & Advertising

How Covid-19 has Influenced Marketing & Advertising

It’s been almost a year since Covid-19 first appeared. Since then, the pandemic has rocked us to our core – shaking the foundations of life as we know it. Families have suffered. Individuals have sacrificed. Our priorities have shifted. Overnight, working parents...

read more
Color Trends for 2021 – A Return to Humanity and Nature

Color Trends for 2021 – A Return to Humanity and Nature

As 2020 draws to a close and we look toward a new year, many of you are busy updating your editorial calendar. Part of that process is mocking up the visuals that will dominate your print and digital materials for next year. If your team is creating mood boards and...

read more
How to Build a Better FAQ Page on Your Website

How to Build a Better FAQ Page on Your Website

You might think building a Frequently Asked Questions (FAQ) page on your website is cheesy or unnecessary. It’s true that FAQ pages can be visually boring – often text-heavy and lackluster. But a properly optimized FAQ page can improve traffic to your website,...

read more
How to Fix a Bad Online Reputation

How to Fix a Bad Online Reputation

In today’s digital world, everyone has a voice. And for better or for worse, every brand is at the mercy of its reviewers. With 70% of consumers consulting online reviews before purchasing, and with our increasing dependence on social media, you better believe those...

read more
Gotta Have It: What Makes a Brand Addictive?

Gotta Have It: What Makes a Brand Addictive?

Consumer decision-making is about making anticipatory judgments, and our brain does this largely through the release of dopamine. Dopamine is a chemical messenger created by the body to send messages between nerve cells. WebMD explains that Dopamine plays a role in...

read more
Is Your Google My Business Profile Working for Your Business?

Is Your Google My Business Profile Working for Your Business?

Why Should You Set Up A Google My Business (GMB) Profile? Google has become synonymous with search. In fact, we don’t even say “Go search online” anymore – we say, “Go Google it!” According to Net Market Share, more than 70% of all searches happen on Google, and most...

read more
How to Write Powerful Product Descriptions

How to Write Powerful Product Descriptions

You’ve written your headline using the 5 steps outlined in our previous blog post, and now you’re ready to write your product description – get excited! Product descriptions are a great place to show off your creativity and copywriting prowess. READ: How to Write a...

read more

Stay tuned-in with our updates