Dingley Blog

Follow Our Blog via Email



Dedicated to serving catalogers!

The Dingley Press only produces catalogs. As a result, we are able to dedicate 100% of our resources to the printing and distribution of your catalog program. Our focus on the catalog industry has made us like no other printer and a trusted choice for hundreds of catalogers nationwide.
The Anatomy of a Perfect Email Signature

The Anatomy of a Perfect Email Signature

You’ve got a huge advertising budget and you’re spending a ton on marketing, but have you given much thought to your email signature lately? For many of us, our email signature is an afterthought – a single line of information, or worse, nothing at all. But an...

read more
Storytelling in Catalog Marketing

Storytelling in Catalog Marketing

By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your brand and increases the chances that a potential buyer will relate to your...

read more
Tips on Optimizing Category Pages for Conversions

Tips on Optimizing Category Pages for Conversions

Excerpt from Total Retail's article: Tips on Optimizing Category Pages for Conversions Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to...

read more
Why Catalogs Are Here to Stay

Why Catalogs Are Here to Stay

Several months back, The Atlantic published a story on the success of Restoration Hardware’s Source Books – extravagant catalogs that serve as both selling tools and coffee table books. You can read the entire story here, but we’re going to summarize some of the key...

read more
Managing Pandemic Catalog Buyers

Managing Pandemic Catalog Buyers

An except from Total Retail's article: Managing Pandemic Catalog Buyers Many catalog mailers are seeing large increases in revenue and growth in their new-to-file buyers because of the surge in pandemic-driven online purchases. However, with the growth in the number...

read more
How to Create a Content Calendar for your Brand

How to Create a Content Calendar for your Brand

A content calendar is a shareable resource that allows your team to visualize how your brand’s content will be curated and distributed throughout the year. It keeps your team in alignment on what kinds of content will be published and where (which platforms). It also...

read more
Influencer Marketing: What Works and What Doesn’t

Influencer Marketing: What Works and What Doesn’t

You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to millions of online followers) who are perceived as...

read more
Save on Postage Costs with 2021 Postal Promotions

Save on Postage Costs with 2021 Postal Promotions

Every year the post office provides discounts to mailers who incorporate technology into their catalogs to bridge the gap between print/mail and online marketing. These promotions ensure that Direct Mail continues to be a relevant part of the marketing mix as new...

read more
How Covid-19 has Influenced Marketing & Advertising

How Covid-19 has Influenced Marketing & Advertising

It’s been almost a year since Covid-19 first appeared. Since then, the pandemic has rocked us to our core – shaking the foundations of life as we know it. Families have suffered. Individuals have sacrificed. Our priorities have shifted. Overnight, working parents...

read more

Stay tuned-in with our updates