In our fast-paced, digitally-driven world, it's easy to assume that paper catalogs have become relics of the past. After all, we have the internet at our fingertips, offering a seemingly infinite array of products and services. Why bother with paper catalogs when...
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Getting to Know Generation Alpha
Generation Alpha, often abbreviated as Gen Alpha, refers to the cohort of individuals who were born from approximately 2010 onward. This generation is the successor to Generation Z and is the first to be fully born in the 21st century. The exact start and end dates...
Typography Trends: Navigating the Spectrum from Classic to Contemporary
Typography is the art of arranging and designing text in a visually appealing manner. It's a cornerstone of design, capable of conveying emotions, enhancing communication, and leaving a lasting impression. In the ever-evolving world of design, typography trends...
How to Capture, and Feature, User-Generated Content (UGC) in Your Next Catalog
A great example of using user-generated content (UGC) in a direct mail catalog could be featuring customer testimonials or reviews alongside product descriptions. Here's how it could be implemented: Collection of UGC: Encourage customers to submit their testimonials,...
Micro-Storytelling: A Better Way to Engage Short Attention Spans
Micro-storytelling can be a powerful tool for brands to engage their audience and create meaningful connections. Here are some strategies and tips for utilizing micro-storytelling effectively: Define your brand narrative: Develop a clear understanding of your brand's...
Contextual Advertising Is On the Rise: What Marketers Need to Know
With the loss of third-party cookies, the rise of privacy regulation, and reliance on first-party data collection, marketers are back to the drawing board. One of the few tools left behind in their toolbox is contextual advertising. Contextual advertising targets...
Paper Products Aren’t a Major Contributor to Climate Change: Here’s Why
It’s true that many businesses have stopped using paper products in support of “Go paperless. Go green.” campaigns. And in today’s digital age, this transition has only become easier as businesses ditch traditional marketing methods, such as direct mail, to focus on...
5 Reasons Small Businesses Should Use a Printed Catalog
In today’s digital age, it makes sense to spend your time and energy on email, social media, and digital advertising. But there’s something to be said about traditional marketing methods, such as printed catalogs. And if big online retailers — think Amazon and Wayfair...
The Latest Tech Updates from Google: AI, Bard & Cookies
From the artificial intelligence (AI) race to the ever-changing privacy policy landscape, tech companies like Google are constantly releasing new technology and platform updates, which seems like almost every week. Here are some of the latest tech updates from Google...
USPS Files Notice to Increase Rates in July 2023
The United States Postal Service (USPS) is seeking approval to raise the price of first-class mail stamps from 63 to 66 cents. USPS was approved to raise stamp prices to 63 cents in January of this year. However, the Postal Service cites “elevated inflation and prior...
7 Best Practices for Using QR Codes Effectively
Quick response (QR) codes are one of the many technologies marketers use to bridge physical and digital advertising efforts. Businesses incorporate these dynamic codes into print and digital catalogs, websites, social media, and more. Whether you’re new to using QR...
The New Frontier for Advertising: First Podcasts, Next Audiobooks?
While ads are the norm in podcasting, most of us would probably be surprised to hear them in an audiobook. But audiobook ads may not be far away. Audible, an online audiobook and podcast service owned by Amazon, shared with Marketing Brew that they are “conducting...