The world has changed drastically over the past few decades. Technology is evolving at an exponential rate and retailers must make decisions on how to best keep up with new trends. As a result, many retailers have decided that it is time to discontinue their...
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Quote of Note
“We can't be afraid of change. You may feel very secure in the pond that you are in, but if you never venture out of it, you will never know that there is such a thing as an ocean, a sea. Holding onto something that is good for you now may be the very reason why you...
Web Generated Catalog Requests: What You Need to Know
by Stephen R. Lett Catalog requests or inquiries generated from the Internet are valuable, like diamonds in the rough. How long it takes to fulfill these requests will determine their true value to your company. Best practice says that a prospective buyer should...
Web-Generated Catalog Requests: What You Need to Know
A prospect who actually requests your catalog is a diamond in the rough — already engaged and interested enough in your brand to reach out to you. So it’s amazing to think that some catalogers take weeks to respond to these warm leads. Don’t believe it? Catalog...
The Biggest Benefit of Postal Promotions Isn’t the Discount
Catalogers know that in their business, it pays to think ahead and plan to take advantage of mailing promotions. There are two promotions from the U.S. Postal Service coming up that will help you save money and increase customer engagement at the same time. Rob Nowak,...
Use Social Media to Enhance Your Catalog Brand
Your catalog is just one part of a much larger brand identity that includes your website, social media pages, and other outlets. But all these various channels can (and should) work together to enhance your brand identity and strengthen it with customers. But social...
Need to Fine-Tune Your Catalog Marketing Strategy?
Big Data isn’t just for big retailers anymore! Thermostats, Dingley’s proprietary data analytics software, gives catalogers who have digital catalogs access to valuable insights that can inform business strategy. Rob Nowak, Director of New Technology at The Dingley...
New White Paper!! Target Your Audience & Boost Performance
One of the greatest benefits of including a mail order catalog program in marketing strategy is the freedom it allows to target a specific group of customers. Research can help you narrow down a specific group of people who are most likely to purchase your brand By...
Postal Jargon Explained
If you have ever read postal documents or rules, you have likely encountered confusing acronyms and foreign terms. Below is a recap of the most common terms for catalogers, reading this will have you on your way to fluency in USPS. SCF: Sectional Center Facility A...
Pure-Play Internet Retailers Adopting Catalog Marketing
In 2013, more than 11.9 billion catalogs were produced according to the DMA. Some pure-play online retailers are now experimenting with catalogs for the first time. These Internet only retailers are learning that a complete omni-channel experience is what consumers...
Join us for a webinar on May 7, 2014 at 2:00 PM EST
Join The Dingley Press in welcoming guest speaker John Gary as he shares the results from hundreds of retailers that are able to recognize shoppers across devices. During this session, John will let you in on trade secrets that will help you understand and get to know...
2014 USPS Mail and Digital Personalization Promotion
The Dingley Press has a solution for you to take advantage of the 2014 USPS Mail and Digital Personalization Promotion. The good news is that this solution only takes minutes for you to implement! We offer personalized landing pages as well as personalized...