Would you like to save on postage again this year? The USPS is once again planning to offer a postage discounts (likely this summer) for catalogers using QR codes in their direct mail pieces. While details haven’t been released, we anticipate something similar to last year’s summer sale.

Did last year’s QR code program sneak up on you? Were your results less than you had hoped? Get a head start on planning your successful QR code campaign and join me on February 29th at 2:00 pm EST for a webinar on Creating QR Code Programs That Work. In it I’ll give you some tips and advice on how to increase the effectiveness of your direct mail catalog QR code campaigns.

You’ll get the answers to these questions and more:

  • How can I increase my response rate?
  • Can I use the same QR code for a different campaign?
  • Where on the page should I put the QR code?

Click this link to register: https://www2.gotomeeting.com/register/595734626

About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.

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