Newsletter

According to DMA, a division of ANA (Association of National Advertisers), in 2016, more than 100.7 million adults in the U.S. made a purchase from a catalog. Not only are…

Integrated Financial Plan The United States Postal Services released their Integrated Financial Plan (IFP) for the Fiscal Year of 2019 last month. The IFP forecasts a repeat of the 2018…

Content is marketed to customers on a daily, hourly, and even minute to minute basis. (Hello social media!) In fact, according to Red Crow Marketing, Americans are subjected to 4,000…

  Consumers today are busier than ever and often wear many hats, taking on many different roles. So how can you grab their attention when they feel the demands of…

Americans are settling into the fall season earlier than ever, with Dunkin’ Donuts rolling out their pumpkin spice lattes on August 27th, and Starbucks doing the same just one day…

USPS News The USPS third quarter results are in, reporting a total revenue of $17.1 billion, which is an increase of $402 million, or 2.4 percent, compared to the same…

Motivation. We all have it in some form or another, but what motivates someone to pick up a catalog and buy may differ from person to person.  The question becomes:…

According to The Radicati Group, Inc., a technology marketing research firm, the number of emails sent and received per day in 2015 totaled over 205 billion. This rate is predicted…

Second Quarter Results The United States Postal Service released their second quarter (January 1, 2018 – March 31, 2018) results reporting a total revenue of $17.5 billion. Compared to the…

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel…