Newsletter
Words: Powerful Tools for Driving Catalog Sales

Words: Powerful Tools for Driving Catalog Sales

According to a report from Accenture, millennial shoppers spend $600 billion each year in the United States, with a projected total of 1.4 trillion dollars annually. Are you tapping into this large market? While millennials desire easy, instant access via mobile and...

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Catalogs, an Effective Tool to Engage Millennials

Catalogs, an Effective Tool to Engage Millennials

Accounting for 25% of the population in the US, the millennial generation (also known as generation Y) entered into the digital world in the early 80’s to 2000’s.  They have exceeded the baby boomers in number and are now the largest generation in the American work...

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USPS Outcomes for 2017 Fiscal Year

USPS Outcomes for 2017 Fiscal Year

The U.S. Postal Service fiscal year (October 1, 2016 - September 30, 2017) results, just announced last month, report an 11 consecutive year decline. The USPS reported a drop in overall revenue totaling $1.8 billion compared to the previous year, however package...

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Analog Thoughts in a Digital World

by Kate Lett • September 13, 2017 Today we are bombarded with different types of technology and various forms of communication. We carry all of the answers to the great questions of the universe in our pockets and purses. From liking comments on social media or a...

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Optimizing Catalog Sales by Incorporating Ratings and Reviews

Optimizing Catalog Sales by Incorporating Ratings and Reviews

Deloitte conducted a 2016 Global Mobile Consumer Survey which found that “during the day, we look at our phones approximately 47 times and that number rises to 82 for 18- to 24-year-olds.” With smartphones allowing a sense of 24 hour a day access and connection to the...

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