How/Why you should Set-up your RSS feed for Customers

RSS feeds can be powerful. Imagine every one of your customers following your feed and getting alerted every time you feature a new product or start a promotion. RSS feed technology is being used more often than you think. The key is to promote your feed to your audience. Provide instructions so they can follow you. Using your social media channels is one good way to do this; another is to advertise on your website. In the example below you can see how Rakuten provided instructions on their website to make it easy for their customer-base to follow their RSS feed:

Rakuten screenshot

http://www.rakuten.com/ct/rss/

For more information on how to set-up your own RSS check out this link:

http://www.magentocommerce.com/knowledge-base/entry/enable-rss-feeds-in-your-store

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About the Author: Jim Gibbs

Vice President of Sales & Marketing at The Dingley Press. Jim has been with Dingley since 2002 and lives in Maine near our Lisbon, Maine plant location.

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