Join The Dingley Press in welcoming guest speaker John Gary as he shares the results from hundreds of retailers that are able to recognize shoppers across devices.
During this session, John will let you in on trade secrets that will help you understand and get to know every one of your consumers. He will explain not only how customers feel about being known by retailers, but the shift in thinking from marketing to segments to marketing to individual consumers or the Segment of just “One.” Know Every Consumer is a concept that can help you make every one of your shoppers feel like they are the “favorite” shopper. Come learn what 800 pound gorillas can teach us about engaging across multiple devises. This is a good one. We hope to see you there!
About John Gary: For over ten years John has helped retailers drive sales and loyalty by improving the customer experience, including LL Bean, Orvis, and Cabelas. At MyBuys, he helps retailers know every consumer, and make every shopper feel like they are the favorite shopper. John holds a BBA from Eastern Michigan University and an MBA from the University of Michigan. John is a 4th degree black belt in Tae Kwon Do, and is the statewide gold medalist in his division.
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