Join The Dingley Press in welcoming guest speaker John Gary as he shares the results from hundreds of retailers that are able to recognize shoppers across devices. During this session, John will let you in on trade secrets that will help you understand and get to know...
by Stephen R. Lett My entire career since graduating from Indiana University in 1971 has been devoted to catalogs. There have been good and off years. In these current tough economic times, it is logical (and necessary) to reduce expenses and to save where possible....
In tough economic times, it makes sense to reduce expenses wherever possible. However, too often catalogers cut costs in areas that wind up affecting the company’s long-term viability. Such “slash-and-burn” cost-cutting might save money in the short term, but hurts...