Augmented Reality
Neiman Marcus Debuts Holiday 2022 Campaign: Make the Moment

Neiman Marcus Debuts Holiday 2022 Campaign: Make the Moment

For that hard-to-buy-for family member, Neiman Marcus’s Make the Moment Holiday Catalog offers everything from a $3.2 million Cartier tiara to an exclusive basketball experience with NBA legend Scottie Pippen. But it’s not just the gifts inside the catalog that make...

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RetailDive: Shoppers who use AR less likely to return purchases

RetailDive: Shoppers who use AR less likely to return purchases

With the much-anticipated launch of new Augmented Reality (AR) features on its platform, the social media network Snapchat started researching AR’s effect on consumers’ buying habits. According to RetailDive, Snapchat released a report in April indicating that 92% of...

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Are you Ready to Live in the Metaverse?

Are you Ready to Live in the Metaverse?

Forbes recently announced the top marketing trends of 2022, and you can guess what landed at #1. The Metaverse. The article mentions Facebook’s official name change to “Meta”, referring to the Metaverse, as proof that the trend is growing. According to the article,...

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Catalogs Go! … Pokemon Go!

Catalogs Go! … Pokemon Go!

Catalogs Go! … Pokemon Go! Pokémon is making a comeback. The Nintendo-owned franchise, which began in the late 1990s, is taking America by storm, but this time it’s using augmented reality (AR). For the past few years Dingley has helped catalogers put AR in their...

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