brand loyalty
Storytelling in Catalog Marketing

Storytelling in Catalog Marketing

By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your brand and increases the chances that a potential buyer will relate to your...

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Optimizing Catalog Sales by Incorporating Ratings and Reviews

Optimizing Catalog Sales by Incorporating Ratings and Reviews

Deloitte conducted a 2016 Global Mobile Consumer Survey which found that “during the day, we look at our phones approximately 47 times and that number rises to 82 for 18- to 24-year-olds.” With smartphones allowing a sense of 24 hour a day access and connection to the...

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