A content calendar is a shareable resource that allows your team to visualize how your brand’s content will be curated and distributed throughout the year. It keeps your team in alignment on what kinds of content will be published and where (which platforms). It also...
You’re probably already familiar with Influencer Marketing and its potential to elevate brands from obscurity to social media sensation. Influencers are people with large social followings (anywhere from 10,000 to millions of online followers) who are perceived as...
If you ship your product, packaging is a necessary part of the process. It’s required to keep the items protected and safe during transit, but it also presents enormous opportunity to influence consumer perception. Let’s say you’ve just purchased the same product from...
You might think building a Frequently Asked Questions (FAQ) page on your website is cheesy or unnecessary. It’s true that FAQ pages can be visually boring – often text-heavy and lackluster. But a properly optimized FAQ page can improve traffic to your website,...
In today’s digital world, everyone has a voice. And for better or for worse, every brand is at the mercy of its reviewers. With 70% of consumers consulting online reviews before purchasing, and with our increasing dependence on social media, you better believe those...
Whether we realize it or not, we’re all familiar with scarcity tactics in marketing. The “limited-time offer” deal or “only 9 left at this price!” notification are common, effective tools for persuading buyers. But why are they so effective? There are both economic...