2014 was a pretty good year for catalogers and I am enthusiastic that 2015 will be even better. As we close out the holiday season and begin a new year in direct mail marketing, here are a few things to help you be more successful with your catalog program....
3 Creative Techniques to Grow Your House File
We have heard about cooperative databases and the use of purchased names from third party companies to increase circulation. These are valid methods that have worked well for catalogers. But today let’s explore beyond these methods. How can you move deeper still...
Co-Mailing: When To Ask For A Mail Analysis
With consistent postage increases each year from the USPS, saving postage for mail order catalogers is more important than ever. Are you saving as much on postage as you could be saving? How are you supposed to know if your printer is offering the maximum savings you...
Postal Jargon Explained
If you have ever read postal documents or rules, you have likely encountered confusing acronyms and foreign terms. Below is a recap of the most common terms for catalogers, reading this will have you on your way to fluency in USPS. SCF: Sectional Center Facility A...
How To Know If A Slim Jim Is Right For Your Business?
They’re popping up everywhere. The economy seems to be on an upswing and many e-tailers are expanding their horizons into the direct mail sectors. They are looking for a format that could possibly work for them. On the other hand, with the recent hike in postage,...
USPS Exigent Rate Increase Approved
The PRC has approved the exigent rate increase. This, along with the CPI-capped increase will begin on January 27th at 12AM. The combined increase will average 5.7% for catalog mailers. Disappointing as this is to catalog mailers; there is a light at the end...