How to Write Powerful Product Descriptions
You’ve written your headline using the 5 steps outlined in our previous blog post, and now you’re ready to write your product description – get excited! Product descriptions are a…
catalog copywriting
Tip of the Week: Copywriting
When writing copy for catalogs one rule most of you probably follow is stressing benefits over features. In the B2B marketing segment, that may not always be the best practice,…