catalog direct mail

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which…

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel…

Since the dawn of the Internet, there’s been a lingering threat that the digital world will render direct mail obsolete. Although we’re savvy to the fact that catalog marketing is…

It’s a new year, which means it’s time to start making good use of that new marketing budget. Regardless of how much you’re working with, be sure to include these…

USPS leadership has announced a series of changes designed to encourage catalog industry growth. These were all in direct reaction to the concerns the American Catalog Mailers Association raised over…

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There’s a lot of research that goes into how much you charge for your products and services, but do you spend as much time thinking about exactly where you’re sharing…

At one time or another you may have experienced a lapsed customer. It happens. When it does occur, we are left to ask, what caused this? Better yet, how can…

Your direct mail campaign relies more on your mail list than anything else. I’m sure you already have great copy, artwork, and a terrific layout, but without an effective mail…