catalog direct mail

Storytelling in Catalog Marketing

By its very nature, storytelling allows people to connect with each other in an authentic and vulnerable way. According to Amazon SEO Consultant, giving your product a story humanizes your…

Why Catalogs Are Here to Stay

Millennial-reading-catalog-Dingley-press

Several months back, The Atlantic published a story on the success of Restoration Hardware’s Source Books – extravagant catalogs that serve as both selling tools and coffee table books. You…

Landmark Catalog Developments Announced

The Dingley Press American Catalog Mailers Association (ACMA) Member Badge

USPS leadership has announced a series of changes designed to encourage catalog industry growth. These were all in direct reaction to the concerns the American Catalog Mailers Association raised over…

Why Price Placement Matters

There’s a lot of research that goes into how much you charge for your products and services, but do you spend as much time thinking about exactly where you’re sharing…