CAPS is Going Away in April 2019 – What Steps do I take?
The USPS will be doing away with CAPS in April 2019; there is new system called EPS (Enterprise Payment System) that mailers can convert to. Below are the steps to…
Catalog Industry News
Maine catalog giant The Dingley Press still growing in the digital age
2017 Postage Changes Reflect ACMA Input For Catalogers
ACMA Advocacy Pays Off FSS Pricing Eliminated; Standard Flats To Increase by 2.5%; Piece Rate Standard Flats Minimum Raised to 4.0 oz. The US Postal Service filed on October 12th…
Landmark Catalog Developments Announced
USPS leadership has announced a series of changes designed to encourage catalog industry growth. These were all in direct reaction to the concerns the American Catalog Mailers Association raised over…
Give Your Customers the Freedom to Choose
After the recent announcement from Victoria’s Secret that they’re cancelling the distribution of their long-standing and ultra-popular print catalog, everyone is waiting to see what, if any, impact this decision…
What Remote Sales Tax Burdens Mean for Catalogers
As a cataloger, many of your marketing efforts are likely focused on driving your catalog recipients to your online storefront. Unfortunately with the current legislation that’s cropping up in states…
5 Notable Ways Catalogs Are Greener Than Ever
With another Earth Day under our belts, it’s a good time to look at one of the most hard-fought battles catalogers frequently face: going green. Despite incredible strides in eco-consciousness,…
2016: The Year of Performance Improvement
The USPS implemented a marked number of changes in 2015. With 2016 underway the USPS will continue with several improvement strategies throughout the year. In fact, the USPS announced their…
Stand out! What Makes Your Catalog Mailing Successful?
Direct mail is an effective way for your company to stand out. With mail order exceeding two trillion in sales, it is vital for your catalog to engage customers and…
Direct Mail for Non-Profits—Part I, 4 Reasons Why to Do It
We have talked about it in many of our blogs: how the internet has become a useful addition to (not a replacement for) direct mail. With the digital hype, many…