After the recent announcement from Victoria’s Secret that they’re cancelling the distribution of their long-standing and ultra-popular print catalog, everyone is waiting to see what, if any, impact this decision will have on sales. While this brand is banking on...
As a cataloger, many of your marketing efforts are likely focused on driving your catalog recipients to your online storefront. Unfortunately with the current legislation that’s cropping up in states across the U.S., this could become a complex and costly endeavor....
With another Earth Day under our belts, it's a good time to look at one of the most hard-fought battles catalogers frequently face: going green. Despite incredible strides in eco-consciousness, catalogers are under constant scrutiny. Consider the backlash Restoration...
The USPS implemented a marked number of changes in 2015. With 2016 underway the USPS will continue with several improvement strategies throughout the year. In fact, the USPS announced their dedication to improving past performance for a more probable future. ...
Direct mail is an effective way for your company to stand out. With mail order exceeding two trillion in sales, it is vital for your catalog to engage customers and prospective customers without throwing your marketing budget away. Customers are inundated with...
We have talked about it in many of our blogs: how the internet has become a useful addition to (not a replacement for) direct mail. With the digital hype, many nonprofits have opted to move their programs 100% online, but I am here to say “don’t do it!” According to...