Typography is the art of arranging and designing text in a visually appealing manner. It's a cornerstone of design, capable of conveying emotions, enhancing communication, and leaving a lasting impression. In the ever-evolving world of design, typography trends...
7 Questions to Ask Your Printer
If your business is looking to print a catalog for the first time, or considering switching printers, it’s a good idea to come prepared with questions for your printer. A good printer will assign an account representative to your account to answer these questions and...
How to Improve Upon Generic Cooperative Database Response Rates
How to Improve Upon Generic Cooperative Database Response Rates A big issue with catalogs is the need to expand their profitable prospecting universes by improving upon the pure vanilla models served up by the cooperative databases. Here are some proven tactics...
Use these 5 Valentine’s Day Stats to Slay Your Marketing Strategy
Valentine’s Day. The Hallmark card holiday everyone loves to hate. But if you think this holiday is only about chocolates, flowers and fruit baskets, you’re missing out on opportunities to make a sale. Why? Because Valentine’s Day is the fourth largest spending...
3 Ways to Get the Most Out of Your Catalog Copy
Effective copy, alongside captivating images, may be the most important part of a successful catalog. Hopefully, you’ve got a witty copywriter on your team who knows how to deliver information on all of your products while doing so with a persuasive yet relatable tone...
Work Smarter, Not Harder with Evergreen Catalog Content
In marketing, the focus is always on the next shiny new tactic, tool or toy that promises to increase conversions, capture attention spans and blow our audience’s minds. But constantly developing and producing new content requires a lot of manpower and big budgets....