According to The Radicati Group, Inc., a technology marketing research firm, the number of emails sent and received per day in 2015 totaled over 205 billion. This rate is predicted to increase to 246 billion by the end of 2019. With this volume of emails clogging our...
CAPS is Going Away in April 2019 – What Steps do I take?
The USPS will be doing away with CAPS in April 2019; there is new system called EPS (Enterprise Payment System) that mailers can convert to. Below are the steps to take, as usual The Dingley Press is always ready to help. Get ready Get a list of all your active...
With Direct Mail, It’s Always Personal
The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely to open/read it?” 29.2% said, "Yes, Much more likely," and 55% said, "Yes, a little more...
Print Catalogs: Taking the Men’s Fashion World by Storm
Online menswear shopping is projected to grow faster than any other consumer market—faster than women's fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is the print catalog. Innovative e-commerce fashion companies like...
The Symbiotic Relationship of Email & Print
Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which communication channel is worth the most investment? Maybe the Millennial generation have...
Segmentation: Identifying Customers’ Needs and Interests
Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel connected to the mail they are receiving? Engage your customers from the moment they...