catalog printing
CAPS is Going Away in April 2019 – What Steps do I take?

CAPS is Going Away in April 2019 – What Steps do I take?

The USPS will be doing away with CAPS in April 2019; there is new system called EPS (Enterprise Payment System) that mailers can convert to.  Below are the steps to take, as usual The Dingley Press is always ready to help.  Get ready Get a list of all your active...

read more
With Direct Mail, It’s Always Personal

With Direct Mail, It’s Always Personal

The results are in: people like when businesses get personal. In a recent survey that asked, “Does the customization or personalization of a direct mail piece make you more likely to open/read it?” 29.2% said, "Yes, Much more likely," and 55% said, "Yes, a little more...

read more
Print Catalogs: Taking the Men’s Fashion World by Storm

Print Catalogs: Taking the Men’s Fashion World by Storm

Online menswear shopping is projected to grow faster than any other consumer market—faster than women's fashion, groceries, and even computers and tablets. The engine behind this new consumer machine is the print catalog. Innovative e-commerce fashion companies like...

read more
The Symbiotic Relationship of Email & Print

The Symbiotic Relationship of Email & Print

Is email replacing print? Is print replacing email? These are the questions that consumer companies with a product to sell seem to be scratching their heads over. After all, which communication channel is worth the most investment? Maybe the Millennial generation have...

read more
Segmentation: Identifying Customers’ Needs and Interests

Segmentation: Identifying Customers’ Needs and Interests

Every day that your customers open their mailboxes, they are instantly overwhelmed with a variety of content at their fingertips. How do you captivate your customers so that they feel connected to the mail they are receiving? Engage your customers from the moment they...

read more