Direct mail marketing of any sort can be a costly — although remarkably worthwhile — endeavor. It’s assumed that this is mostly due to postal costs, which admittedly are significant. However, by working with a mailing professional like The Dingley Press, you’ll have...
2018 could very well be the year of less — at least where your customers’ wallets are concerned. Of course, mobile wallets have been around for several years, but this is the year we’re seeing digital commerce bust from its seams of computers and smartphones...
This time of year is always a bit nostalgic. Beyond enjoying the traditions we share with family and friends, it’s also fun to look back at our industry’s rich history: The first mail-order catalog in the U.S. was Tiffany’s Blue Book, sent in 1845. (Although some...
Since the dawn of the Internet, there’s been a lingering threat that the digital world will render direct mail obsolete. Although we’re savvy to the fact that catalog marketing is thriving, its ongoing strengths and successes aren’t always promoted to their fullest...
For years, there have been whispers of digital marketing channels rendering catalogs and other forms of postal marketing obsolete. Decades later, catalogs and direct mail are not only surviving, but thriving. Despite this, countless untruths remain, spooking away...
At the end of the day, you want to put your marketing dollars where they make the most difference. According to the DMA Response Rate Report by IWCO Direct, the ROI of direct mail is 15%-17%. The same research points out that this is equivalent to the return from...