Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient
Someone once told me that there is only one true currency in this world and that is love. Everything else is simply a byproduct. For example, if you are making…
catalog prospects
Direct Mail for Nonprofits, Part II, 4 Tips How to Do It
In Direct Mail for Nonprofits, Part I, we wrote about how direct mail is a good tool for non-profits. Many organizations in the non-profit sectors have begun to rely on…
Are You Losing Customers?
As direct mail marketers we don’t always think of customer service in the conventional retail store clerk sense. In fact, for catalogers customer service is much more subjective of a topic….
Incentive Goes a Long Way, Especially Before the Holiday—( 4 last minute maneuvers to increase your holiday catalog sales)
The holiday is almost here! You may have just sent out your 2014 catalog and if so then, phew, what a relief, right? But wait: before you get too comfortable…
Is Your Catalog Still Working?
Does your catalog still drive online/offline sales? Does it help find prospects? Will it continue to be the best marketing resource in 2015? Driving Sales is probably the most important…