Someone once told me that there is only one true currency in this world and that is love. Everything else is simply a byproduct. For example, if you are making money, it’s likely because someone loves your brand. With Valentine’s Day upon us, I figured what better...
In Direct Mail for Nonprofits, Part I, we wrote about how direct mail is a good tool for non-profits. Many organizations in the non-profit sectors have begun to rely on digital and social media marketing to get their messages out to the masses. While there is no...
As direct mail marketers we don’t always think of customer service in the conventional retail store clerk sense. In fact, for catalogers customer service is much more subjective of a topic. Nonetheless, it is an important part of your business. An article published...
The holiday is almost here! You may have just sent out your 2014 catalog and if so then, phew, what a relief, right? But wait: before you get too comfortable and break out the hot chocolate and eggnog to celebrate the christening of your holiday baby, consider these...
Does your catalog still drive online/offline sales? Does it help find prospects? Will it continue to be the best marketing resource in 2015? Driving Sales is probably the most important goal for many catalogers. When sales increase, profits tend to follow. Now that...