Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient

Someone once told me that there is only one true currency in this world and that is love. Everything else is simply a byproduct. For example, if you are making…
Someone once told me that there is only one true currency in this world and that is love. Everything else is simply a byproduct. For example, if you are making…
In Direct Mail for Nonprofits, Part I, we wrote about how direct mail is a good tool for non-profits. Many organizations in the non-profit sectors have begun to rely on…
As direct mail marketers we don’t always think of customer service in the conventional retail store clerk sense. In fact, for catalogers customer service is much more subjective of a topic….
The holiday is almost here! You may have just sent out your 2014 catalog and if so then, phew, what a relief, right? But wait: before you get too comfortable…
Does your catalog still drive online/offline sales? Does it help find prospects? Will it continue to be the best marketing resource in 2015? Driving Sales is probably the most important…