catalog prospects
Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient

Catalogers!!! Don’t Forget Love Is a Key Marketing Ingredient

Someone once told me that there is only one true currency in this world and that is love.  Everything else is simply a byproduct. For example, if you are making money, it’s likely because someone loves your brand. With Valentine’s Day upon us, I figured what better...

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Direct Mail for Nonprofits, Part II, 4 Tips How to Do It

Direct Mail for Nonprofits, Part II, 4 Tips How to Do It

In Direct Mail for Nonprofits, Part I, we wrote about how direct mail is a good tool for non-profits. Many organizations in the non-profit sectors have begun to rely on digital and social media marketing to get their messages out to the masses.  While there is no...

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Are You Losing Customers?

Are You Losing Customers?

As direct mail marketers we don’t always think of customer service in the conventional retail store clerk sense. In fact, for catalogers customer service is much more subjective of a topic. Nonetheless, it is an important part of your business. An article published...

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Is Your Catalog Still Working?

Is Your Catalog Still Working?

Does your catalog still drive online/offline sales? Does it help find prospects? Will it continue to be the best marketing resource in 2015? Driving Sales is probably the most important goal for many catalogers. When sales increase, profits tend to follow. Now that...

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